We are concerned that some media have received rumors that NetEase wants to control Blizzard IP.

Second, the media reported that 'NetEase wants to control the IP' statement. Its overconfidence does not take into account where players and NetEase have been placed by this kind of demand everything, Riding a mule while looking for a horse, and divorce but still try to live together behavior. In our view, Blizzard's proposal - including today's surprise announcement - is brash, unseemly and commercially illogical. Considering the non-reciprocity, unfairness and other conditions attached to the cooperation, therefore, the parties could not reach an agreement in the end.

And as far as we know, Blizzard's negotiations with other companies during the same period were all based on a three-year contract period. For unknowable reasons, last week Blizzard re-sought NetEase with an offer of a so-called six-month extension of the game service and other conditions, and made it clear that it would not stop continuing negotiations with other potential partners during the contract extension.

On November 17, 2022, Activision Blizzard announced that it would suspend the service of Blizzard games distributed by Shanghai NetEase in mainland China, effective at 00:00 on January 24, 2023.īlizzard China issued an updated statement today (January 17, 2023) stating that during this period Blizzard has initiated a search for a new partner. Today, Blizzard China published 'Blizzard on the China region player community update note' through its official WeiBo, some of the news directly pointed to NetEase, and because of the content, triggered a lot of market and media criticism, we would like to explain the following.įirst, about 'NetEase refused the six-month service extension proposed by Blizzard' explanation.

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